I’ve tried it all and have intimate experience with how truly frustrating getting leads flowing in can be.
Wedding Shows: I planned for weeks, ordered samples, built an expensive booth, and paid the astronomical entrance fee, only to have 100 brides show up and book nothing!
Print Ads: I purchased a full-page ad in a popular magazine for several thousand dollars and paid more money for a designer to create the ad. The result? Crickets…I got no leads. And the magazine wanted me to pay another couple of grand six months later to keep the ad!
Online Listings in Wedding Directories: You name it, I’ve tried it. The Knot, Wedding Wire, My Wedding, etc. Even while I was doing it, I wondered: “How do I stand out in a crowd of a 100+ of my local competitors?” So, I paid the crazy expensive monthly rate to secure that top listing…even when leads weren’t guaranteed. Part way through, I wondered: “How many bookings do I have to book to justify what I’m paying them?” Worst of all was that when I stopped, I had nothing to show for it.
AdWords: $15 per click… Are you kidding me? Then I found out that my mom clicked the ad because she thought it was cool (?!?). And one of my photographer friends told me my ad showed up in their company Gmail screen. Really Google? You let my competitors cost me money… As if losing leads to them wasn’t enough!
Yelp Advertising: Did you know that Yelp will actually filter your good leads if you decide to cancel your contract with them? Yeah, I didn’t know that either until it happened to me.